Adding
Eye Tracking to your market
research answers these questions:
"Where are they looking,
What are they looking at, and
Did they see the key advertising
areas."
Use
eye tracking to improve Print Ads, Websites, Packaging, Logo impact, Shelf placement, TV Commercials,
Software, Games and more!
Measure
what respondents see
Pre-test
your design to dramatically improve impact
Understand
user behavior and audience responses
Eye
track testing provides unique methods to assess the
impact of advertisements, packaging and web pages.
Seeing
where people look accurately reflects their thinking
and what information they are processing –
insights that cannot be obtained directly with other
testing methods.
By
effectively testing your designs before launch, you
are able to greatly improve its impact and avoid
large spending on suboptimal design.
You can change your
concepts throughout your research and test several
versions instantly. No
need to rush out to Kinko's! With
eye tracking research you can test several versions of
your concept. Interchange concept versions on the
fly while tracking trends in real time.
A project doesn’t
need to be finished before you conduct Eye Track
testing. There
are various stages of product definition and development
during which testing can be effective. The earlier in
the process you conduct eye tracking research, the less
costly it is to make changes, and the greater your ROI.
We
provide close up video recording for PiP
We
use two video cameras to
capture the users profile view
PiP
and Session Recording.
This
video clip is the Session
Recording view. This
camera
angle allows you to see the
users full profile complete with
mouse movement, facial and
body language, so that you can
see the emotional responses
during the sessions.
This video is burned to DVD or
CD to use in your reports.
Use
Eye Tracking for TV Commercial
Ads
Test
your TV Commercial Ads
with our Eye Tracker. Your
respondent views the TV ad as
they would on TV.
You get full eye tracking of what
is being seen, what's not being
seen, plus emotional response.
Full Gaze replay (like this demo),
Heat Maps, Area of Interest, and
Gaze Plot Mapping overlay.
This video is burned to DVD or
CD to use in your reports.
Back
Room Viewing Monitors & Screen Projection
We provide five 17" high
resolution flat panel video
monitors so that you can view
the Eye Tracking Lab sessions up
close in real time.
See
the eye tracking as it
occurs in real time
See
picture-in-picture (PIP)
view of the respondent
See
the entire interview without
having to move around the
room
All
of this in real time
We can
also project the video up to 6'
wide on a projector screen or
wall
17"
Flat Screen Backroom
Video Monitors
Print
Ad Eye Tracking
Eye
Tracking Analysis Ad Version 1
- When the woman is
looking away
from product, test respondents
tend to look at the woman and
the upper tagline ignoring the
product.
Eye
Tracking Analysis Ad Version 2
- When
the woman looks at the product,
test respondents tend to look at
the woman, the upper tag line
and the
product.
Portable
Kiosk Eye Tracking
The portable
eye tracking kiosk isdesigned
to quickly perform eye tracking
where a high concentration of
respondents are available for
media testing.
This
setup is ideal when you want to
gather eye tracking impressions
of concepts from a real time
live audience in a targeted
environment.
Key
Features: Ideal for Mall
intercepts, Trade Shows,
Conferences. No recruiting
required, Low incentive, High
Respondent Throughput.
Website
Eye Tracking Session (demo)
Key Feature:
PIP (Picture in Picture) can be enabled during
eye tracking to record the respondent as they are
looking at the screen and talking. This PIP AV
file can be exported as a WMV (Windows Media Video) or
AVI that can be played on any PC or DVD player.
The audio can be export as a MP3 or WMA file.