Usability Lab Pricing ~ Website - Print Ads, TV Ad, Packaging, Wall & Shelf



Vision Track Research Eye Tracking ~ Full Day - $1,500.00
Usability research for: Websites, Software, Video Games, Print Ads, Packaging, Wall shelf, TV Commercials

  • Usability Eye Tracking Lab includes:
    • Eye Tracking Monitoring system records all respondent screen eye gaze activity
    • Onsite mobile setup Research Facility, Non-Research Facility. 100% mobile
    • Computer video screen recorder records all computer screen desktop & mouse activity
    • Full Video Recording of entire session & burned to DVD or CD/VCD
    • Audio recording Full session audio recording in MP3 or WMA format - burned to Audio CD
    • Full time onsite technician operator
    • OPTION: Picture-in-Picture recording (PIP) records respondent overlay on video playback $250

Data Output Deliverables  

    • Data Output Deliverables Gaze Plot & Heat Map Graphics Data
      • Eye Tracking Gaze Replay Full video recording with eye tracking path (AVI/DVD format)
      • Eye Tracking Gaze Path Graphics Showing gaze path point overlays of session images
      • Eye Tracking Areas Of Interest Graphics Showing AOI capture areas of session images
      • Eye Tracking Hot Spot Graphics Showing hot and cold gaze plot areas of session images
    • Data Output Deliverables AOI Data (Areas Of Interest) (Numeric)
      • Area Of Interest (AOI) data output for all session media
      • Includes: Start & End Time, Fixation Duration, AOI definition table
      • Exported Data Formats:  Excel & Importable universal alpha/numeric Flat Text File
      • Graph table data in Common Industry Format (CFI) effectiveness,  efficiency, minimum, maximum, mean and standard deviation statistics
    • Data Output Deliverables Eye Tracking Fixation Data (Numeric)
      • Fixation Data Table Numeric cross reference index  table to Gaze Plot Data
      • Includes: fixation number, Start & End timestamp, & duration
      • Exported Data Formats:  Excel & Flat universal alpha/numeric Text File
    • Data Output Deliverables Event Data (Numeric)
      • Keyboard Event Data All keyboard stroke detail
      • Includes: Timestamp, key stroke ID (alpha & numeric)
      • Mouse Click Event Data All mouse button clicks (left, right, track ball)
      • Exported Data Formats:  Excel & Importable universal alpha/numeric Text File

All of our Data Output is 100% Software Import tested
All exported data output files we produce on CD can be edited, clipped, and inserted into a variety of off the shelf products that you can use to create your research reports.  

Add Internet webcast streaming ~ $500.00 per day ~  (Up to 25 viewers )
Your associates and clients can watch the sessions from their office or anywhere they have a internet connection (PC, MAC, Laptop, iPhone). User name and password secured. Reduce travel time and expenses. 

Includes: text chat, private chat, whiteboard, document uploading, PIP.  Backroom monitors (5).